HOMESTEAD—The Miami-Dade branch of the NAACP
has set its sights on NASCAR, Homestead’s major national attraction, in its fight against the Confederate Flag.
The civil rights organization will first reach out to officials with the National Association
for Stock Car Auto Racing, seeking to enlist their help in efforts to ban the controversial symbol from city-sponsored events.
that does not work, however, NAACP officials say they will consider a boycott and protest march at the NASCAR events slated for Nov. 20-22 at the Homestead-Miami Motor Speedway.
If the civil rights organization does not get the racing
league’s cooperation and support, officials there said they are prepared to begin contacting NASCAR’s sponsors,
and to stage protests during the races.
“We intend to notify NASCAR about the troubling racial discord
we have here in Homestead, and we would like their support,” said Rosemary Fuller, a longtime member of the Miami-Dade
NAACP who chaired an advisory board that the city council disbanded after board members challenged the Confederate Flag.
“Right now, we are still in the planning stages,’’ Fuller said,
“but if NASCAR decides to come here under these conditions, we will meet them at the racetrack.”
Fuller was one of more than 200 people who showed up at an NAACP meeting on Monday,
May 18 at the Covenant Missionary Baptist Church in Florida City.
Miami-Dade NAACP President Victor T. Curry turned over the portion of the meeting
concerning the Confederate Flag to Fuller.
Fuller asked NAACP officials at the meeting to contact NASCAR about the situation,
since, acccording to her, the racing league has already placed prohibitions on the Confederate Flag at its events, including
those held at the speedway in Homestead.
A spokesperson at NASCAR’s corporate headquarters in Daytona Beach said the
organization is checking to see if it has received any communication from the NAACP on the issue.
NASCAR can ill afford the negative publicity that would accompany an NAACP protest.
After years of growth, NASCAR has recently suffered an economic downturn.
Since the season finale at the Homestead-Miami Speedway last November,
at least 600 employees have lost their jobs, according to The Miami Herald. Rival organizations are sharing chartered
plane flights and hotel rooms, the newspaper reported, and drivers are trying to reduce airfare costs, as well.
At Monday’s NAACP meeting, members of the NAACP also threatened a boycott
of the Greater Homestead/Florida City Chamber of Commerce businesses if their demands are not met. Many members of the chamber
are businesses that are already suffering because of the recession.
NAACP leaders also threatened to campaign against current city council members who
are up for re-election this year.
The controversy flared up after black residents complained that they were surprised
by Confederate States organizations that were allowed to participate in the November 2008 Veterans Day parade.
The Military Affairs Committee of the Greater Homestead/Florida City Chamber of
Commerce organizes the parade, which receives financial support from the city. The chamber invited the Sons of Confederate
Veterans to participate.
Group members wore Confederate Army uniforms and displayed the Confederate battle flag as
they made their way along the parade route, down Krome Avenue. Some black residents who attended the parade said they were
offended, and sought to have the organizations and their memorabilia barred from future events.
Supporters of the Confederate Flag say it is a symbol of southern pride. Opponents,
including many members of the black community, say it is a reminder of slavery, lynching and racial intolerance.
In April, the NAACP joined the fray by petitioning the Miami-Dade County School
District to keep students and school bands out of events where the Confederate Flag is displayed.
A week later, led
by Homestead Mayor Lynda Bell, all seven members of the Homestead City Council voted on April 20 to shut down the Homestead/Florida
City Human Relations Board (HRB), which addressed racial issues in both cities.
Bell said the HRB was not taking on matters that are important to her city’s
residents, a majority of whom are Hispanic. The board’s members, however, said they have taken on Hispanic issues, and
that they believe the city council was trying to block their efforts against the display of the Confederate Flag at taxpayer-funded
The school district has yet to respond to the NAACP’s request, but that has
not stopped the controversy from escalating, most recently Monday’s NAACP meeting.
Not everyone believes the NAACP’s efforts will be effective.
“The threat of a boycott is one that is frequently employed by the NAACP when
it is displeased about something, which is most of the time,” said Roger McCredie, executive director of the Southern
Legal Resource Center, an organization based in Black Mountain, N.C. that advocates for southern heritage causes.
“Silly as it is, such a threat often serves to intimidate local governmental
bodies and from a practical standpoint there is nothing that can be done to stop them from attempting to enact such a boycott,’’
McCredie continued. “What they don’t want you to know, however, is that most people with any sense see such
a tactic as exactly what it is – a self-serving political device with much more bark than bite.”
“I don’t think an organization like NASCAR, that has so many major sponsors,
should bring people here who could be subjected to this type of racism,” she said.
Homestead-Miami Speedway has seen racial discrimination protests in the past. In 2004, an organization called the National
Association for Minority Race Fans led a small group of protesters near the raceway's entrance for about two hours before
a race, according to The Miami Herald.
The goal of the protest was the group’s mission statement of promoting
a safe environment at racetracks for minority fans, and to promote racial diversity among NASCAR competitors and employees.
Among the demonstrations that year was an offer to exchange an American flag to any fan who would turn in a Confederate
flag to the group, according to The Herald.
This year, NASCAR has five main racing series, with
three of them being national, along with several regional circuits.
The Sprint Cup, the Nationwide Series and the Camping World Truck Series are its
main draws, and are the most popular. All three will hold their league championship races in Homestead.
Ironically, those championship races will take place starting just one week after
Veterans Day. Confederate States groups say they will again march in the Veterans Day parades, and the NAACP plans to lead
protest marches there.
Yet France, NASCAR’s CEO, in recent years has tried to shed the organization’s
“good ole boy’’ image and reach out to minorities.
He has gone on record in previous interviews stating that neither he nor NASCAR
supports the Confederate Flag.
In 2005, France gave his take on the Confederate Flag to 60 Minutes: “I
think it’s a fading image…these are massive facilities. And I can’t tell people what flag to fly. I can
tell you the flag we get behind. It’s the American flag.”
He also told 60 Minutes that he would love to tell fans not to fly the Confederate
Flag if he could: “It’s not a flag I look at with anything favorable. That’s for sure.”